Carat lane

Loactaion: Multiple locations,India

CaratLane is an Indian jewellery brand under Titan Company, headquartered in Chennai, India.The company was founded by Mithun Sacheti, and Srinivasa Gopalan, in 2008. As of July 2024, the company is a subsidiary of Titan Jewellery, and fully owned by Titan Company Limited. As of August 2024, the retailer had 275+ stores across 100+ cities in India.The company started off as an online retailer before opening physical stores, with its first store opening in Chennai.

In November 2021, Pixip successfully completed the installation of Indoor P3mm LED screens at multiple Carat Lane locations across India. The project began with a thorough site survey and assessment to evaluate each store's layout, lighting conditions, and the ideal placement of the screens. This was crucial to ensure the content would be visible and impactful in the retail environment, where customers tend to be in close proximity to the displays.

The Indoor P3mm LED screen, chosen for this project, features a 3mm pixel pitch, which means the distance between each pixel is only 3mm, offering exceptional image clarity even when viewed from a short distance. With a size of 1 meter by 1.6 meters, these screens were designed to fit perfectly within Carat Lane’s store designs. The compact size made the screens ideal for retail spaces, allowing them to showcase high-resolution content such as product images, promotional videos, and brand messaging. These screens were carefully customized to match the aesthetic needs of Carat Lane, ensuring that they seamlessly integrated into the overall store design.

By the time the project was completed, the Carat Lane stores across India were equipped with high-quality, vibrant LED displays that would help enhance the customer experience and elevate the brand's in-store marketing. The content management system allowed Carat Lane to easily manage and update the displays to reflect new products, seasonal promotions, and other marketing initiatives. Overall, the project was a success due to careful planning, collaboration with Carat Lane, and Pixip’s expertise in delivering high-performance, customizable indoor LED screens that aligned with the brand's objectives.